Kenya Maize & Wheat Flour Market Will Show Strong Growth
The Kenyan maize and wheat flour market will show strong growth (CAGR of 7.3%) over the next 3 years as changing consumer preferences for wheat flour, improving retail accessibility, and increasing market sophistication drive demand. Worth $738.1 million in 2015, the Kenyan wheat flour market is expected to reach $1.15 billion by 2020 at a CAGR of 9.2%, accounting for 47.2% of the market by 2020. In comparison, the commercial maize flour market is expected to increase from $315.8 million in 2015 to $444.0 million by 2020 at a CAGR of 7.1%, while posho maize flour will increase from $658.2 million in 2015 to $840.2 million by 2020 at a CAGR of 5.0%. Both the wheat and commercial maize flour markets in Kenya are very competitive, dominated by Tier I participants. The commercial maize flour market has an additional segment to compete with besides wheat flour-posho flour. Posho millers provide inferior-quality flour at cheaper prices for price-sensitive consumers, and comprise the bu...